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Share a Coke – Coca Cola’s Genius Marketing Campaign in Australia
Coca Cola came up with one of their best marketing campaigns in their marketing history. After a study that stated that 50% of Australians haven’t tasted a Coke during a given month, the company...
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Illusion of Choice
Shopping is one of the ways to escape stress, bring some extra happiness through the purchase, and even relax your mind between the shelves of the nearby store. The variety of products is keeping us...
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Novartis “Reflections” Campaign
Advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly...
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Promoting Art Studies in An Unusual Way – Anti-Drug PSAs Parody
This can be considered the most unique way to attract students to a certain subject of study. The College for Creative Studies teamed up with advertising firm Team Detroit and came up with a smart ad...
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Saatchi & Saatchi’s Discover The Full Story
Russian advertising agency Saatchi & Saatchi has been assigned to promote the Schusev State Museum of Architecture in Moscow. In their campaign, they created a series of jaw-dropping posters...
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The Psychology of Color
Color has tremendous impact on us. Subconsciously, we associate different colors with different things, emotions and actions. When it comes to marketing, color can make a product or an idea more...
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IBM’s Smart Street Furniture by Ogilvy France
Our life is becoming more and more urban, digital and fast in many aspects, even the way advertisement campaigns go, they have to catch up to grab our spoiled attention. Some cities are over decorated...
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Giant Submarine Pops Up in the Middle of Milan
On October 1st a giant submarine suddenly burst through the concrete path in the middle of Piazza Mercanti in Milan, Italy. Surprising appearance was accompanied by sailors’+ performance and a smart...
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What The Internet Thinks Of Women! A UN Ad Campaign Reveals
This UN-driven campaign uses the worlds most popular search engine – Google, to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches through Google’s...
View ArticleChristmas Miracle Arranged by Canadian Airlines
Canada’s airlines company WestJet recently arranged a real Christmas miracle for their 250 customers traveling from Hamilton and Toronto International Airports for two Calgary-bound flights....
View ArticleReal Art of Baking
Any baking lovers here? Me personally find baking as a way of meditation with a lovely and tasty outcome in the end. As an amateur time spending it requires some kind of inspiration. This video is...
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